Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Employee Spotlight: The Ambitious and Adaptable Ashlee Bross

By Seafoam
Seafoam Spotlight

When a group of creatives gets together, topics tend to lose their hard edges, focus drifts, ideas flow into one another, and a discussion of X can quickly turn into an examination of A, B, C, and Q.   

That’s where Ashlee, our Client Success Manager, comes in. At Seafoam, we look to Ashlee to keep us laser-focused on the task at hand. It’s a natural job for her, since she keeps track of team tasks and goals, creates schedules for client meetings, and is on the front line of communications. 

Ashlee’s role is vitally important to the health of Seafoam and our communication with business partners. 

What Does Our Client Success Manager Do? 

Ashlee’s job is to ensure that relationships with our partners are communicative and warm. She makes sure that we as a team are reaching goals that will benefit our partners’ businesses. We know that when we make life a little easier for our partners, we’re reaching our own goals, too.  

“I direct things,” Ashlee says. “I direct communications and strategy between our partners and our team. I make sure everything is not only running smoothly but exceeding expectations – that our tasks make strategic sense for each partner and that our team members are doing everything they can to realize each partner’s vision for their company. I basically make sure our clients are heard, valued, and taken care of. In other words, I keep everything moving in the right direction.” 

It’s not as easy as it sounds. There are several skills that Ashlee needs to do her job well: 

  • Listening to each client’s needs as well as the team’s questions so that communication is always clear.  
  • Being able to explain and “translate” the digital marketing world to clients in a way that’s relatable. 
  • Staying organized, no matter what, and shifting smoothly from meeting notes to calendars and project management software. 
  • Remaining flexible, because things will shift. It’s important to be open and ready for change. 

From Ashlee’s Point of View … 

The most rewarding part of Ashlee’s job is seeing real results for our partners. She loves envisioning bold ideas for projects and watching them come to fruition. While she’s a known worrier, she also says, “I never leave the office in a bad mood.” 

When asked what advice she wishes she’d gotten when she started the job – and the advice she’d give to others taking on this role – she says, “Don’t take bad days personally. If something’s keeping you up at night, just remember that you have a team of people working together to get things accomplished. Relax!” 

Top 5 things the Seafoam Team Loves About Ashlee 

We can’t hide our admiration for this essential team member. Here are just a few of the things we love about Ashlee: 

  1. Her deep and abiding love for Bruce Springsteen and the music scene in St. Louis.
  2. Her ability to wrangle a roomful of creatives. It’s not exactly like herding cats. Squirrels, maybe. 
  3. Her sense of style. She’s effortlessly fashionable, and she transitions like a boss from a high-stakes meeting to her favorite music venue. 
  4. The constructive way she cares about our clients and steps in to fix problems. Ashlee frets with a purpose. She’s a cool Type A, or as she puts it, “Type A but flexible.”
  5. Her dedication to Seafoam, of course! 

The one sentence that sums it all up for Ashlee?  

“I strive to help clients reach their digital marketing goals by managing a team of experts and keeping everything on track!” 

This past spring marked 2 years at Seafoam for Ashlee! Stay tuned to learn more about our team.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Seafoam Day Q1 2019 2