The good people at Wishpond came out with this great infographic on the State of Content Marketing in 2013.
Some interesting statistics:
- B2B companies that blog generate 67% more leads per month
- Social media and blogs reach 80% of all U.S. Internet users
- Organic search leads have a 14.6% close-rate
- Articles with images get 94% more views
- 68% of consumers take the time to read content produced by brands they’re interested in