CWC Roofing is a roofing and construction firm with a national reach but two main locations: Naples, FL and St. Louis, MO. They came to Seafoam because they needed a better website that would give them greater visibility in a highly competitive market. Above all, they wanted to grow their business, both locally—in Naples and St. Louis—and nationally. This presented us with a tricky problem: How to rank successfully in more than one location.
To make this work from both a UX and an SEO perspective, we needed to be strategic from the beginning. This involved working with the client to gather information about each region, their customer base, and their value proposition. It also involved getting deep into the data and predicting what the Google bots would do.