WWW. World Wide Web. It may seem like ancient history, but when the Internet first became popular with the general public, we called it the World Wide Web. And rightfully so!
The Web is just that–a cyber world where each and every location, no matter how different they are from each other, is interconnected and intertwined with the other locations. Just like highways connect major cities and smaller roads connect different neighborhoods, the Internet, too, has a ‘road system’ that connects websites to social media pages to blog articles to reviews (and on and on).
Ten years ago, it became essential for a business to have a website. Because the digital sphere has grown so much in the last decade, it’s now necessary for that same business to not only have a website, but to also have social media profiles, search engine listing profiles, review site profiles, and a blog among other things.
Utilizing all of these mediums allows you to start building a ‘web’ for your business. Your business card points to your website. Your website points to your Facebook page. Your Facebook page incorporates your Yelp reviews. Your Yelp profile links to your website. Your website links to your Twitter profile. Your Twitter profile links to you newsletter signup form. This cyclical process provides a rotating marketing stream that connects to your customers (or leads) in whatever way is most convenient for them.
To get started on your web, be sure your brand’s presence is well-developed and professionally conveyed in the following areas:
- Facebook, Twitter, LinkedIn, Google+, any industry-specific social networks
- Review sites like Better Business Bureau, Yelp, Angie’s List, and Urban Spoon
- Search engines including general results pages as well as engine profile pages including Google, Bing, Google Places, and Bing Local
- A professional blog
- Major directories as well as industry-specific directories
By utilizing this cyclical web of broadcasting, communicating, and interacting, you give your customers easy access to your message. Don’t make people work to become interested in your company; allow your marketing web to catch them.