15 Questions to Ask Yourself Before Contacting a Web Design or Development Company

In Business, Design, Development, Our Clients, Tips

If you’re beginning the process of starting a new website or redesigning your current one, ask yourself these questions before you begin the design and development phases:

  1. Who is your audience?
  2. Describe your target demographic:
    1. How old are they?
    2. What are their interests?
    3. Where do they live?
    4. Male? Female?
    5. What kind of music do they listen to?
    6. What are their favorite TV shows?
  3. Can you make one specific persona out of this demographic?
    1. For example, if my demographic is 18-35 year old women who love pop music, shows on Bravo, water sports, and live on the coasts, I can create a persona by relating these characteristics to a celebrity, a person I know, or even make up a person.
    2. In other words, use the demographic information to get an idea of one individual (who represents many) that will buy your product or service.
  4. How do you want visitors to feel when they come to the site?
  5. What other websites do you like?
    1. What aspects of these sites do you like?
    2. What aspects aren’t the greatest?
  6. What websites do you not like?
    1. Why?  The functionality?  The design?
    2. Is the site hard to use?
    3. Is it aesthetically displeasing?
  7. If you’re redoing a current site, what’s the reasoning behind the redesign and redevelopment?
  8. Can you narrow down your website’s onegoal or objective?
    1. On your new site, what will aid in achieving this objective?
    2. What would distract users from this objective?
  9. Are you going to be utilizing any ecommerce on the site?
    1. Do you already have a merchant account?
    2. Do you have a payment gateway setup?
  10. Do you have an idea of what your project timeline and budget are?
  11. Do you have access to the website currently?
    1. To the domain registrar?
    2. To the domain host?
  12. Will your website visitors have any special needs (disabilities, bad eyesight, etc.)?
  13. Do you want to be able to update your new site by yourself?
  14. Do you know the types of pages you want on your site?
  15. Do you have copies of your business’ logo?

Once you have the answers to these questions, you can give your design and development company an accurate idea of what it is you want and need.